Penske Media
← Back to Work

Penske Media

One flexible studio, designed for a media company's whole portfolio.

System Design

Overview

Design and systems engineering for Penske Media Corporation's New York studio at 475 Fifth Avenue — a single flexible production space architected to serve brands like Rolling Stone, Variety, and Billboard across editorial and live formats.


The Challenge

Design a single, flexible studio at PMC's New York headquarters that could serve multiple editorial brands and live formats without fragmentation.

How We Approached It

01Signal architecture designed for a single, flexible production space.
02Control systems specified for crew flexibility across editorial and live formats.
03Standards documentation built to scale with the team.
04Design and systems-engineering deliverables completed; integration handled separately.

Outcome

A single studio designed to flex across PMC's editorial and live formats — delivered as design and systems-engineering services, with integration handled separately.

Client

Penske Media

Services

System Design

Year

2023

Location

New York, NY

Next Project

Chapman University

Virtual production stage design for a top film school.