Pier59 Studios Debuts Virtual Production  Stage at NYFW Opening Party

New York, Pier59 —Photography and multimedia studio Pier59 Studio is launching its Virtual Production studio on February 8, 2023. The Virtual Production studio is designed and built by Original Syndicate, a Los Angeles and New York-based production and solutions company that integrates technology, creativity, and design to help clients tell meaningful stories. 

Original Syndicate was awarded the Pier59 Studios project, charged to design, install and integrate one of the largest, and most prominent virtual production stages in New York City. Original Syndicate was responsible for everything from overall project management, equipment specifications and purchasing, installation, and integration design and management, content development, event logistics, and staffing. With the launch just before Fashion Week kicks off in 2023, Original Syndicate will have developed one of the most elite virtual production offerings in the northeast region.

Pier59 Studio’s Virtual Production features the following:
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 The LED Volume consists of a main 65’ curved LED screen and 40’ articulating ceiling, housing more than 25 million pixels capable of generating over 25 billion colors.

The 4K system is controlled by one of the most powerful virtual production systems in the world generating more than 200 teraflops (200 trillion calculations per second) of computational power.

The interactive, image-based lighting is delivered at 1500 nits (over 5,000 lumens) producing photo-realistic lighting, shadows, and reflections.

With virtual production techniques, producers, directors, and creatives of all types can easily control the time of day, the season, the weather, and the location (either real or imagined) all while realizing:

Cost savings: By using virtual sets, props, and characters, filmmakers can reduce the need for expensive physical sets and props while saving on location fees and travel.

Increased control: Filmmakers are able to see the final result in real-time as they are shooting with adjustments and changes able to be made on the fly, without having to wait for post-production.

Creative flexibility: Filmmakers can create digital environments that would be impossible or too expensive to create in real life providing greater creative freedom and the ability to generate new and innovative visual effects. 

Original Syndicate is an independent and tech-agnostic company, giving us enormous freedom to create solutions according to our client’s wants and needs. We provide full end-to-end services from concept to delivery, including robust broadcast and integration offerings that operate independently and directly support the live event and virtual productions.